How Online Ordering Helps Restaurants Increase Sales
How adding an online ordering system to your restaurant can lift average order value, retain customers, and cut commission costs from third-party marketplaces.
By OperoPOS Team · 2026-05-16
# How Online Ordering Helps Restaurants Increase Sales
## 1. Bigger average order value
Customers ordering online consistently spend 15–30% more than in-person customers. Why? They take time to browse, add modifiers, and bundle items.
## 2. Stop bleeding money on marketplace commissions
Third-party marketplaces take 15–30% per order. A direct [online ordering system](/online-ordering-system) on your own domain keeps that margin in your pocket.
## 3. Repeat customers, automatically
OperoPOS recognizes returning customers by email and skips re-verification. Result: fewer drop-offs and higher repeat rate.
## 4. Pickup and delivery in one flow
Customers choose order type at checkout. Delivery uses your own [delivery zones and drivers](/delivery-management-system) — no marketplace involved.
[Launch your free online ordering site →](/auth)
#online-ordering #sales #restaurant